GIFT WRAPPING NOW AVAILABLE. Developed by a Pediatrician, The Well Baby Tummy Time Mat has a patented, ergonomic design developed to help infants obtain the essential developmental benefits of tummy time. This is the first product designed specifically to assist infants in developing core strength, gross and fine motor skills simultaneously. Research has shown that these skills helps promote cognitive development, hand eye coordination and socialization skills. Research has also shown that insufficient tummy time can lead to developmental delay, cases of Plagiocephaly (flat head syndrome) and torticollis (wryneck). Pediatricians recommend babies spend 60 minutes per day doing tummy time. Many parents, however, struggle to keep their babies happy during tummy time. The ergonomics of the Well Baby Tummy Time Mat were developed to address this issue.