The Baby Bottle BuddyTM collection was designed by a mother to help make feeding and bonding time more enjoyable for both baby, parents and caregivers. The Baby Bottle BuddyTM captures an infant's attention during feeding. Babies are often easily distracted by what is going on around them and the Baby Bottle BuddyTMhelps to capture their attention and have them focus on feeding. Baby Bottle BuddyTM promotes hand-eye coordination; Parents will find their baby reaching for the bear while on the bottle which helps develop their fi ne depth perception; Research has shown baby's first develop depth perception at 3 to 5 months.