Developed with pediatric dermatologists, this breakthrough diaper rash cream is formulated to help reduce the occurrence, duration and severity of diaper rash. The unique zinc oxide formula starts to work on contact to treat and prevent diaper rash, while providing an effective, protective barrier against further irritation while natural ingredients, soothing oat essence and natural willowherb, soothe and calm your baby’s skin. When applied at the first signs of redness, moms saw visible improvement from the first application.